I'm a YouTuber turned freelance video producer now working with some of the UK's biggest brands. I've gathered my expertise into this quick reference guide for anyone trying to film at home: learn the basics of video and lighting and applying my hacks, tips and tricks to optimise your existing devices.
Learn about video shape and size and settings.
The secret to making videos look great.
Transform your phone into a pro-camera.
Tips for filming on your laptop or computer.
How to setup your Zoom account to look great.
As long as you are evenly lit, generally more light will make your image look better as your camera won't be trying to see in the dark. But, if one light is much brighter than the others you could be making the problem worse. This is often the case when filming at night with a ceiling light above you.
Exact lighting is fairly subjective, but I'll assume you're just trying to look broadly good and you're not being too stylistic... that's a topic for another article!
i.e. pointing the same direction as the camera.
Practically this often means turning off a ceiling light in favour of a lamp, or masking part of a window to block harsh sunlight. Which brings us nicely onto...
Often we will be using cameras that automatically adjust to the brightest part of the image. So lighting can be as much about blocking out light that is too bright, as adding in lights somewhere too dark. The most common example is blocking out direct sunlight, which almost always overpowers a room.
The reason pros use softboxes, is harsh shadows are less than flattering on human skin. And this can often be the case when using lamps where you can directly see the bulb, or harsh sunlight. It is common in offices to have translucent pale blinds which diffuse daylight. If you have a home office you're planning on using for video a lot, perhaps net curtains might be a wise investment!
Use light in video like you would colour in a painting. Once you have the necessary minimum lighting so you are clearly visible, you have the opportunity to get more creative, and make your video pop.
And finally: here are some ideas for making your space more friendly to video. This could be a permanent setup that can be used for filming and video calls, or just an extra you bring out when you need to record something special.
The Future is Smart
The smart home revolution is upon us- and one of the leaders is Philips' range of smart bulbs. These are lights that can be remote controlled via your phone, and can be a wonderful tool in creating film-friendly environments. Especially as you can change them from cool to warm (or any colour) and dim them without moving out of your chair.
Should have put a ring on it
Ring lights became very popular a few years ago thanks to some beauty YouTubers. They can be a great solution to the easy-setup filming light. However they're often misused by:
RIng lights are designed so you mount the camera inside, and stay fairly close to them so they evenly light you (and not the background). 9 times out of 10 you'd be better off with two LED panels.
Okay, bit cheeky...
But I have a fair amount of experience creating different lighting setups. And I would suggest in the age of more and more video calls and home recording, adjusting your space to have good lighting for camera... but also look great when you're not. Because the secret to looking good really isn't the camera, its the lighting.
One of the most common problems with lighting for video is mixing up colour temperatures.
All colour in cameras is calibrated by white in a process known as the white balance. Most cameras (such as smartphones) automatically judge this for you- but if you have multiple different temperatures of white within one image, this automation can go wrong.
When your camera interprets white incorrectly it has no hope at getting your skin tone correct... and you can end up looking a bit ill!
Warm Bulbs. Direct Sunlight. Cooler Bulbs. Cloudy Sky.
You can't control the weather's colour- but be aware which of your artificial lights match (and which clash) whenever you sit down to film.
Tip: Avoid direct sunlight, hope for overcast skies.
When you've hit your wall
This is my number one winning lighting setup for the majority of people. Get a nice bright desk or floor lamp, and point it directly at the wall in front of you and behind the camera. Then let the wall act as a huge soft box. Cautions:
1) The wall colour will affect the colour temperature of the light.
2) You may still need some lights in the background, make sure they aren't as bright.
3) You can always shine multiple lamps at one wall.
4) If you don't have a wall, find something big, white and reflective! Not a mirror that's too reflective.
3-Point Lighting
The classic interview look. Use a key light (to light you), a fill light (to fill in some of the shadows) and a back light (to seperate you from the background). Bosh. Some common mistakes:
1) All three lights at max brightness. You don't cook with the oven on max, don't light that way. You aren't a pizza.
2) Low lights. Not intensity but height- all lights should be slightly above pointing down at you. Unless you're telling a horror story with a torch.
3) Mixing colour temperatures. Common when improvising with different sources (like a window). You can use a different colour for the backlight, but key and fill must always match.
Here Comes the Sun
It is most common to use a window as your key light, with perhaps a white wall or similar bouncing some of the light acting as the 'fill'. But for this setup I'll image you're sat right in front of the window. Cautions:
Beware glowing eye circles
I do not like ring lights. There I said it. But if you insist, make sure the camera is in the middle, and position yourself fairly close, so the light is predominatly lighting you. Then adjust the brightness to taste.
Often people use ring lights on max far away, and I find LED lights (ones made of lots of dots) are only effective as close to you as you can get.